Action Television completes Vail Resorts - Snow.com Viral Campaign

Action Television has been contracted by Vail Resorts to create a series of brand videos

DENVER - (May, 2008) Vail Resorts to distribute short films across internet

Action Television announces the completion of an entire series of online videos designed to be used in a collaborative viral campaign. Action Television of Denver, Colorado was hired by Vail Resorts Corporate Marketing to create a series of high end short films to promote the upcoming release of the EPIC pass. The short films mix humor and film style shooting techniques to generate a viral interest in Vail's new EPIC pass program. The EPIC Pass are on sale now and provide unlimited access to all five Vail Resorts mountain properties in winter 2008-2009.

Action Television's team member Travis Milloy, an accomplished screenplay writer, with a multi-million dollar film project in production, is providing creative for the project. Director Michael Billingsley will work with the co-direction of Milloy to create a look and flow to the videos.

The videos will be distributed to many Vail Resorts branded channels across the internet. As well the videos will be used as trailers before this seasons Warren Miller Movie touring over 70 cities across the US. The production will be unique in that it is actual being shot this summer and taking off on the excitement and anticipation of the new EPIC pass and upcoming season.