We just produced this great little video to help people understand the power of a BrandVision Network. We use it everyday for our own videos and for those of clients. The value for our brand is that our videos are seen and we are performing for our clients. But it goes much further, we are leading keyword search and creating a repeatable audience for videos. Our point is - if you spend the money to produce good video - why not get it seen as widely as possible. Why not make it easy for your people to get their hands on the videos and share the videos in PR, in social media, in email. We help with all of these steps and make the video sharing process easy.
Take a look at the new BrandVision video here.
Thursday, July 28, 2011
Saturday, March 5, 2011
RSA Animate - Drive The Surprising Truth About What Motivates Us
I found this video to be very informative. First this is the style of work we are driving using BrandVision at SocialVideo.Pro. Our goal is to communicate from the point of view of the question. What is it about a companies goods or services that benefits the audience and helps the audience enjoy their passions or job?
The other interesting aspect of this video is the content itself. It is a bit far reaching in the concept of how to actually apply these aspirations in small to mid level firms. However, in the case of SocialVideo.Pro we are doing structured with our team for this very purpose - to provide our creators with a purpose. How? Through reach. By reaching larger audience are creatives gain more motivation and purpose to provide you a better product. And by providing a better message to your customers and for that matter your internal employees you are doing the same for your business. Your people will likely believe more in what they are doing by seeing that goal and dedication in full motion on the videos and landing pages we SocialVideo.Pro helps you to create.
Consider this and if you would like to speak more about it contact Mike Murray at SocialVideo.Pro.
Wednesday, February 23, 2011
How companies can leverage video assets online
We always say that we help companies use video better. So what does that mean? Well today, I got a request from a production company who is doing some work for a large Convention Visitors Bureau. A lot of times this type of call means "no budget" or at least that is how the conversation starts. But remember this is a large CVB in a very popular travel market.
The budget or lack there of is beside the point because the footage they want is supporting a resort in the same market. In fact, this footage is for a company that owns several large resorts who we have done good work for. Our work is still running in their resorts and on their websites. So we obviously want to support the resort, regardless of the time frame when we last worked with the resort owners.
So based on this we should just get him footage and move on, right? Well, hold a sec. We are in business, the production business. Plus we are also in the business of helping groups organize their video assets with our MediaVision toolset and distribute them to drive social media and search optimization with BrandVision.
The process of pulling the video cost us something and more often than not it always costs more time than you think. If the shots are on drives, it could be easy, encode the footage and send it out. If the footage is on tapes, then you have a bigger issue. Either way it cost us to do the work.
Here's the point. The client has a lot of video, good HD video. Not only from us, but from other vendors and media groups. If they use an online asset tool like MediaVision - this problem is easily solved. But moveover, the clients video assets or footage is easy to share and get into the hands of many media groups and video companies. Plus the finished videos can be easily available to travel blogs and websites, etc.
Clients miss the opportunity and production companies have the delays or costs while someone digs up the video files or tapes. In today's fast paced online media space having your video organized, formatted and easily available online and mobile is so important. At the end of the day efficiency leads to more reach and penetration of the message. Time and money is saved.
Here is a quicklink to one the clients video that we placed on our MediaVision platform. It runs on the iPAD, mobile phones, etc. Just a small part of how BrandVision helps organizations and individuals use video better. The cool thing is we can back this media up in broadcast quality and easily upload the hi-res clips to MediaVision with a advanced download tool so other production companies can get to footage for editing.
Here is an example of how this clip is presented for a client - http://tinyb.it/222BD73E0B57C. MediaVision also allows us to brand a landing page for the client. Whether a company chooses to use our tools or something similar the ability to use online video management can really increase your use of video effectively.
To learn more contact Mike Murray at 303.539.7007 or visit www.brandvision.tv
The budget or lack there of is beside the point because the footage they want is supporting a resort in the same market. In fact, this footage is for a company that owns several large resorts who we have done good work for. Our work is still running in their resorts and on their websites. So we obviously want to support the resort, regardless of the time frame when we last worked with the resort owners.
So based on this we should just get him footage and move on, right? Well, hold a sec. We are in business, the production business. Plus we are also in the business of helping groups organize their video assets with our MediaVision toolset and distribute them to drive social media and search optimization with BrandVision.
The process of pulling the video cost us something and more often than not it always costs more time than you think. If the shots are on drives, it could be easy, encode the footage and send it out. If the footage is on tapes, then you have a bigger issue. Either way it cost us to do the work.
Here's the point. The client has a lot of video, good HD video. Not only from us, but from other vendors and media groups. If they use an online asset tool like MediaVision - this problem is easily solved. But moveover, the clients video assets or footage is easy to share and get into the hands of many media groups and video companies. Plus the finished videos can be easily available to travel blogs and websites, etc.
Clients miss the opportunity and production companies have the delays or costs while someone digs up the video files or tapes. In today's fast paced online media space having your video organized, formatted and easily available online and mobile is so important. At the end of the day efficiency leads to more reach and penetration of the message. Time and money is saved.
Here is a quicklink to one the clients video that we placed on our MediaVision platform. It runs on the iPAD, mobile phones, etc. Just a small part of how BrandVision helps organizations and individuals use video better. The cool thing is we can back this media up in broadcast quality and easily upload the hi-res clips to MediaVision with a advanced download tool so other production companies can get to footage for editing.
Here is an example of how this clip is presented for a client - http://tinyb.it/222BD73E0B57C. MediaVision also allows us to brand a landing page for the client. Whether a company chooses to use our tools or something similar the ability to use online video management can really increase your use of video effectively.
To learn more contact Mike Murray at 303.539.7007 or visit www.brandvision.tv
Monday, August 23, 2010
Vision Labs
We wanted to update you about Vision Labs. The company offers services to help companies manage their video assets and distribute them effectively. Our products include MediaVision, BrandVision and VisionSite.
MediaVision is a toolset that includes conversion of existing videos into digital video assets complete with online video catalogue and video collaboration tools. Basically MediaVision helps your store all of your videos digitally and have easy access to share, email, download and comment on the videos. This can be helpful when you are working as a group to use send videos or if you need collaboration and approval of videos or original footage. With MediaVision you get experts in handling video footage to store your footage in a secure location so that videotapes or drives can be sent to clients easily and affordably.
BrandVision is a suite of tools that help companies distribute or deliver videos across the internet. We organize your finished videos that you intend for public, dealers or employees so that these assets are intelligent to the Internet, meaning they have descriptions, keywords and information to help them be located easily. Then we format the videos so that they can be sent to many locations. We setup a Branded Video Network using your brand logos, slogans and web address on many locations across the Internet. These locations include leading video portals, social websites, video and search aggregators, search engines and other places where we know people are browsing for video. With BrandVision we give you one place where you can organize all of your videos and easily send them to many locations on the web.
VisionSite is a toolset that allows companies to have a fully customizable video channel or video website. These sites are easy to setup and even easier to manage. They can be setup as a platform to communicate to the public or can be private channels that you use to communicate to dealers or employees. Because we can quickly organize a group of videos for a target audience with these dynamic videosites, you can also use VisionSite for events or promotions with a targeted URL.
For more information about VisionLabs and our tools to help you use video better, please contact us at 303-529-7007. Our Sales Director Mike Murray will be happy to help you. You can also email Mike at mikemurray@actionmediagroup.com
MediaVision is a toolset that includes conversion of existing videos into digital video assets complete with online video catalogue and video collaboration tools. Basically MediaVision helps your store all of your videos digitally and have easy access to share, email, download and comment on the videos. This can be helpful when you are working as a group to use send videos or if you need collaboration and approval of videos or original footage. With MediaVision you get experts in handling video footage to store your footage in a secure location so that videotapes or drives can be sent to clients easily and affordably.
BrandVision is a suite of tools that help companies distribute or deliver videos across the internet. We organize your finished videos that you intend for public, dealers or employees so that these assets are intelligent to the Internet, meaning they have descriptions, keywords and information to help them be located easily. Then we format the videos so that they can be sent to many locations. We setup a Branded Video Network using your brand logos, slogans and web address on many locations across the Internet. These locations include leading video portals, social websites, video and search aggregators, search engines and other places where we know people are browsing for video. With BrandVision we give you one place where you can organize all of your videos and easily send them to many locations on the web.
VisionSite is a toolset that allows companies to have a fully customizable video channel or video website. These sites are easy to setup and even easier to manage. They can be setup as a platform to communicate to the public or can be private channels that you use to communicate to dealers or employees. Because we can quickly organize a group of videos for a target audience with these dynamic videosites, you can also use VisionSite for events or promotions with a targeted URL.
For more information about VisionLabs and our tools to help you use video better, please contact us at 303-529-7007. Our Sales Director Mike Murray will be happy to help you. You can also email Mike at mikemurray@actionmediagroup.com
Friday, January 15, 2010
VideoFlow
In the past couple days I have been talking with clients about VideoFlow. This is particularly important for those trying to build complex online video solutions that include professional level content and UGC video into different account levels and rights.
Our strategies for VideoFlow are simple using BrandVision. But they can be simple for a client primarily because we have built the team and tool set throughout the video production, collaboration, sharing and distribution process.
We start with Post and Offline Asset Management. Our partnership with Post Modern in Denver provides an end to end digital media facility complete with high end graphics, animation, compositing, film restoration, color correction, audio sweetening and audio finishing tools found in only the most advanced facilities. However, we also offer all levels of editorial and digital video encoding to meet small to medium size clients budget and timelines as equally as a high end client. We enter the BrandVision VideoFlow process with Offline Video Asset Management. This process helps companies preserve and re-purpose video assets. What this means is that no matter what step a clients video assets are in publishing to the online video space - our tools can help insure that they arrive to the audience in the best quality possible.
What is really important for any client is our VideoFilter process. What we mean by this is best understood with the analogy of your organizations Brand Stylesheet or Guidelines. You wouldn't send out your logo or color scheme to a printer without detailed guidelines, but often companies allow videos to go out in many different formats and quality levels. Through the BrandVision VideoFilter we help companies "pool" and organize videos from any source, whether they are actually producing the videos themselves or with several different companies or they are wanting to repurpose older video assets. Our VideoFilter help to make sure everything is up to your Brand Guidelines is a key part of the process.
With VideoFlow we provide our tools VideoShow to allow you to look at your video assets, share them, collaborate and plan their implementation or simply discard old videos is another key aspect to VideoFlow. But it is hard to "throw away" or "repurpose" video assets if you don't get a broad view of all your assets moving forward. At BrandVision we provide organizations the best of class tools to see what they have and to make easy implementation of their videos, whether finished segments or original footage.
VideoFlow only works if you have a system that can help you get video into any place you need it to perform. With BrandVision we have tools to coordinate directly with your Interactive Marketing Agency in the deployment of fully dynamic video players for your websites and blogs. Our techniques go far beyond simply providing a flash video player that does nothing for your SEO/SEM needs. We build a VideoCloud that can help you create a repository of content that will serve your marketing and PR needs for years.
And of course VideoFlow with BrandVision is completed by extending your VideoCloud across all aspects of the existing Online Video Network. We create a dynamic link to BrandVision channels on all leading portals, social tools and search related applications to maximize your video views and the Video Search success.
Learn more about BrandVision and our tools to help you use video better, please contact us at 303-529-7007. Our Sales Director Mike Murray will be happy to help you. You can also email Mike at mikemurray@actionmediagroup.com
Thanks,
VideoMichael
Our strategies for VideoFlow are simple using BrandVision. But they can be simple for a client primarily because we have built the team and tool set throughout the video production, collaboration, sharing and distribution process.
We start with Post and Offline Asset Management. Our partnership with Post Modern in Denver provides an end to end digital media facility complete with high end graphics, animation, compositing, film restoration, color correction, audio sweetening and audio finishing tools found in only the most advanced facilities. However, we also offer all levels of editorial and digital video encoding to meet small to medium size clients budget and timelines as equally as a high end client. We enter the BrandVision VideoFlow process with Offline Video Asset Management. This process helps companies preserve and re-purpose video assets. What this means is that no matter what step a clients video assets are in publishing to the online video space - our tools can help insure that they arrive to the audience in the best quality possible.
What is really important for any client is our VideoFilter process. What we mean by this is best understood with the analogy of your organizations Brand Stylesheet or Guidelines. You wouldn't send out your logo or color scheme to a printer without detailed guidelines, but often companies allow videos to go out in many different formats and quality levels. Through the BrandVision VideoFilter we help companies "pool" and organize videos from any source, whether they are actually producing the videos themselves or with several different companies or they are wanting to repurpose older video assets. Our VideoFilter help to make sure everything is up to your Brand Guidelines is a key part of the process.
With VideoFlow we provide our tools VideoShow to allow you to look at your video assets, share them, collaborate and plan their implementation or simply discard old videos is another key aspect to VideoFlow. But it is hard to "throw away" or "repurpose" video assets if you don't get a broad view of all your assets moving forward. At BrandVision we provide organizations the best of class tools to see what they have and to make easy implementation of their videos, whether finished segments or original footage.
VideoFlow only works if you have a system that can help you get video into any place you need it to perform. With BrandVision we have tools to coordinate directly with your Interactive Marketing Agency in the deployment of fully dynamic video players for your websites and blogs. Our techniques go far beyond simply providing a flash video player that does nothing for your SEO/SEM needs. We build a VideoCloud that can help you create a repository of content that will serve your marketing and PR needs for years.
And of course VideoFlow with BrandVision is completed by extending your VideoCloud across all aspects of the existing Online Video Network. We create a dynamic link to BrandVision channels on all leading portals, social tools and search related applications to maximize your video views and the Video Search success.
Learn more about BrandVision and our tools to help you use video better, please contact us at 303-529-7007. Our Sales Director Mike Murray will be happy to help you. You can also email Mike at mikemurray@actionmediagroup.com
Thanks,
VideoMichael
Tuesday, December 15, 2009
42 ways to use video to grow your business
This wonderful blog post was originally created by Jimm Fox on his blog - http://www.onemarketmedia.com/blog/
This is a perfect list of the type of video uses we have talked about within BrandVision for years now. Use this as a planning document.
New visual languages, graphic interfaces, rich media content, lower video production costs and shrinking attention spans are changing how businesses communicate. In-house or outsourced, video is becoming a standard delivery medium for marketing and communications activities. Here are some examples:
Customer Reference Videos
1. Video Customer Testimonials (Popularity: Moderate | Growth Potential: High)
Nothing is more compelling than seeing and hearing your customer (ideally in their own environment) extol the virtues of your products and services or explaining how you helped them achieve their business goals. These videos usually run from fifteen second snippets to a minute and are typically combined with or used to support other marketing material.
2. Video Success Stories (Popularity: Moderate | Growth Potential: High)
Similar to a customer testimonial these videos run between one and two minutes and follow an interview format where the person on screen answers questions posed by an interviewer just off-camera. These videos are usually delivered as stand-alone marketing support materials and are often grouped with other customer success stories.
3. Video Case Study (Popularity: Low | Growth Potential: Moderate)
A video case study combines customer testimonials with more a more in-depth explanation of how your company’s products and services helped your customer be successful. These case studies usually incorporate two voices – a narrator and the voice of your customer and can run anywhere from two to five minutes. The video structure follows the same “Problem, Solution, Benefit” format found in a printed case study.
4. Man-in-the-street Interviews (Popularity: Moderate | Growth Potential: High)
These videos are typically done to promote events and to build buzz around coming events but can also be employed to capture ’spontaneous’ responses to targeted questions that help promote your product or service or to help differentiate the benefits of your brand compared to the real or imagined problems associated with your competitors. Soft drink companies, phone companies, fast food companies often use this format in advertising. Sometimes they are genuine. Sometimes they are completely staged. ‘Authenticity’ is becoming a style…
5. Customer Presentations. (Popularity: Low | Growth Potential: Low)
If one of your customers is presenting at a conference, trade show or event or even in your offices and is talking about your products or services either directly with you or indirectly as part of a larger discussion this may be a perfect opportunity to capture the presentation of video (with permission, of course) to re-purpose on your website and intranet.
Product and Service Promotion
6. Product Presentations (Popularity: Moderate | Growth Potential: High)
Product (or service) presentation videos are typically employed early in the buying cycle. Product or service presentations focus on benefits and talk from more from your customer’s perspective. They should speak clearly to how your product solves a specific business, personal or economic problem that your prospect is experiencing. They are used to help your customers and prospects differentiate between the benefits of your products and services to those of your competitors.
7. Product Demonstrations (Popularity: Moderate | Growth Potential: High)
Product demos show how your product works and highlight the features that differentiate it from that of your competitors. Software screen captures, a 3D cut-away, or a high impact demo by a presenter are all excellent ways of showing how your product or service works. These videos are typically used to influence a prospect who is relatively far along in the sales cycle. In technology marketing these videos would be targeted at the technical approvers who need to understand how something works. In consumer marketing these would be targeted at buyers of larger ticket items who are further along the sales cycle.
8. Product Reviews (Popularity: Moderate | Growth Potential: High)
The best product reviews are trusted third party reviews. Video reviews can be found anywhere from YouTube to various business portals. To the extent they help you, they should be referenced. You can also partner with trusted third parties to create product reviews for your own products.
9. Visual Stories (Popularity: Moderate | Growth Potential: High)
Quickly rising in popularity, visual stories employ illustrations, animations and motion graphics with a voice-over to explain complex products or services in a simple and compelling manner.
Corporate Video
10. Corporate Overview (Popularity: High | Growth Potential: moderate)
These videos are the video equivalent of the ‘company brochure’ for small companies – intended to give new visitors to a website a better idea of the company. Corporate overview videos typically company history, key products, executives/owners and other top level business info. As the cost of video production continues to decrease and the popularity of video increases you will start to see these videos being replaced by multiple, more targeted video.
11. Executive Presentations (Popularity: Low | Growth Potential: Moderate)
Whether you are preparing for a quarterly update, responding to a major event in your industry or making a regularly scheduled presentation there is great value in presenting the “face” and “voice” of your leadership team to all of your constituents.
12. Staff Presentations (Popularity: Low | Growth Potential: Moderate)
Social media and other Web 2.0 trends have caused companies to reconsider how they communicate with external audiences. Your senior leadership team should not be the first and only consideration to represent your company. It is becoming more imperative to consider showcasing the people that drive the day-to-day operations of your company. Customer service representatives, technical experts and legacy workers are all valuable considerations for this new category of corporate video. Surveys show that there is more trust associated with these employees than with senior management. When you are selling to influencers in organizations (versus economic buyers or decision makers) it is especially important you represent your company with people that your customers and prospects can relate to.
13. Corporate facilities or equipment tour (Popularity: Low | Growth Potential: Low)
Ten years ago corporate facility videos and equipment tours were popular. Down-sizing, off-shoring, outsourcing, a couple of recessions and a hollowing out of North America’s manufacturing base has change the priorities placed on these videos. Uniqueness is key to success here. That said, it’s really not about you any more.
Training and support video
14. Training (Popularity: High | Growth Potential: High)
Corporate video first gained prominence with training (service, support, sales, personal development etc.) and continues to be one of the best uses of video. Online Video is a cost effective substitute for in-class training. You can also easily integrate video into online training management tools.
15. Overnight expert videos (Sales Support) (Popularity: Low | Growth Potential: Moderate)
If you serve a large geographic area or sell through channels then it is well worth the effort to put together short ‘overnight expert’ sales support videos that highlight the key selling points, features, benefits, objection handling and follow-up issues to consider by your direct or channel sales force.
16. Just-in-time learning (Popularity: Low | Growth Potential: High)
Contextual training videos are becoming very popular on the web. ‘How-to’ videos, video manuals, on-site video reference, quick assembly demos, and other types of video are being used to supplement or replace traditional training. Mobile video will increase the popularity of this type of video.
17. Post sale support and maintenance videos (Popularity: Low | Growth Potential: Moderate)
No one reads manuals. You can save thousands of dollars of post sale support by creating informative assembly, installation and maintenance videos for your products and services.
Internal Communications
18. Internal Communications (Popularity: Low | Growth Potential: Moderate)
In larger companies few people have the time or interest to understand what other groups or functions within the company do or even why they exist. Internal videos that highlight business plans, new business activities and achievements can improve knowledge transfer and lead to more effective communications. They are also a great way to show off your local hero’s.
19. Event/Conference and Trade Show Communications. (Popularity: Low | Growth Potential: Moderate)
Most companies spend a disproportionate amount of their marketing budget on attending and participating in a variety of industry events and yet only a very small percentage of employees ever benefit from these activities. Share the knowledge gained at these events by capturing the presentation, demos, interviews, commentaries etc. on video.
20. Employee orientation (Popularity: Low | Growth Potential: Moderate)
Once your new recruits are on board employee orientation videos are a great way to get new staff up to speed. Company history, structure, procedures, policies and codes of behavior can all be communicated effectively with video.
21. Health, Legal & Safety (Popularity: Low | Growth Potential: High)
The cost of dealing with health and safety related issues within organizations continues to grow. Video is one of the most effective means of minimizing these costs.
Advertising , marketing and promotion
22. Commercials (Popularity: High | Growth Potential: High)
While advertisers are becoming more selective in how they chose to spend their promotional dollars with broadcast television, other venues for commercials such as online video pre-roll, online sponsorships, in-game advertising, event sponsorships and in-theatre advertising are starting to take the place of broadcast / cable commercials. A proliferation of video screens cropping up on every building, device and structure will create an even more diverse set of advertising opportunities. The challenge will be to create specialized content targeted to an ever shrinking niche audience.
23. Viral Video (Popularity: High | Growth Potential: High)
A video is viral if it is so compelling that people want to share it. (Calling a video ‘Viral’ doesn’t make it so). Viral videos have to be extremely engaging, entertaining, shocking or meaningful to be successful. Unfortunately some of the most successful viral videos have little connection (and therefore value) to any brand. (Everyone references ‘Will it Blend’ but very few viral videos are remotely this successful in actually driving sales.)
24. Email Video (Popularity: Moderate | Growth Potential: High)
Testing has shown that open rates can double if you include video in your email marketing activities. To be effective the video should be purpose-built to elicit a specific conversion activity such as requesting a demo, more info etc.
25. Infomercials (Popularity: High | Growth Potential: Moderate)
Infomercials have been around forever. While they continue to be the primary focus of web-based parody videos they have remained remarkably resilient over time. The shopping channel is, in effect, a 24 hour infomercial. If done well, Infomercials can be very effective at selling certain consumer products.
26. Content Marketing (Popularity: Low | Growth Potential: Huge)
This is a broad category that will become very important over the next months and years. Much of the content (video or otherwise) being creating today by companies is focused on selling. Focusing on solving your customers problems first and then associating your brand with those solutions will be increasingly more important and effective. (i.e. Home Depot could create a branded ‘how-to’ series that sits on their website and shows their customers how-to fix anything. They would, or course, reference tools and supplies available in their store but more importantly, they would generate tremendous value for their customers and prospects – value that would accrue to them over time.)
27. Landing pages and micro sites (Popularity: Moderate | Growth Potential: High)
Video is beginning to replace or supplement text and graphics as a content element on many corporate websites. Landing pages can offer a more compelling call to action with video. Some micro sites on larger web properties are self contained, purpose-built conversion machines that have the singular purpose of generating a conversion activity (sign-up for more info, attend event, order something etc.). Video is becoming an important part of the conversion process.
PR Support and Community Relations
28. Video Press Releases (Popularity: Low | Growth Potential: High)
The standard four paragraph press release is now being supplemented with video and rich media to tell a more engaging story. Video is now being purpose-built to directly support the important company announcements. The new challenge for press releases is to change the focus from the company to the customer.
29. PR Support Materials (Popularity: Low | Growth Potential: Moderate)
Make it easy for networks, bloggers, news gathers and others to promote your business and also to talk about your industry. Smart companies are developing video support catalogues of company and industry related materials (b-roll, industry footage, sound bites etc) and offering them to news and business portals. The demand for video is everywhere. If a news agency (online or broadcast) is looking for stock footage to use in a story it might as well be yours. (assuming the story is positive, of course)
30. Community Relations Video (Popularity: Low | Growth Potential: High)
If your company is out working in the community, being good corporate citizens, helping the environment or contributing to important causes you should be capturing those efforts on video. Show the world what you are doing, don’t just talk about it.
Event Video
31. Event Presentation video (Popularity: Low | Growth Potential: High)
Events represent a unique confluence of expertise and opportunity – often under-leveraged. Trade Shows, meeting and conferences are usually attended by your top sales people, your corporate executives, industry experts and other influential business people. If you are speaking at an event or someone is referencing your company you should be capturing this valuable content on video.
32. Round table Sessions (Popularity: Low | Growth Potential: High)
Take the opportunity at an event to corral four to six of your best customers and other industry experts, put them in room and video tape them talking about industry trends, business issues and the future of your industry. This content will be the most valuable content you could ever capture.
33. Q&A Expert sessions. (Popularity: Low | Growth Potential: Moderate)
There are many opportunities to take specific event participants to the side and take them through informal Q&A sessions on various topics that matter to your customers. This content is valuable lead generation content.
Other Uses of Video
34. Recruitment Videos (Popularity: Low | Growth Potential: Moderate)
Finding the best employees is the single most important function of any company and yet comparatively small amounts of time and money are allocated to this critical task. Recruitment videos that feature company employees, highlight corporate culture and promote the direction of the company can be very influential.
35. VLOG (Popularity: Moderate | Growth Potential: Low)
Video blogging has been gaining popularity on personal and expert blog sites and is now carrying over to corporate blogging as well. The key challenge with a video blog is that it is linear – you can’t scan it.
36. In Store Video (Popularity: Low | Growth Potential: High)
Wal-Mart has its own profitable in-store TV network that makes shoppers aware of new promotions. LCD screens are ubiquitous. In store LCD’s will be networked and customizable offering you the ability to promote your own goods and services or make money by promoting other complimentary services.
37. Company Lobby / Waiting Room Video (Popularity: Low | Growth Potential: Moderate)
HD video screens are popping up everywhere – why not in your lobby or reception where you can get a jump start on first impressions and also take advantage of a captive audience.
38. Mobile Video (Popularity: Low | Growth Potential: Huge)
Yep, ‘there’s and Ap for that’. Mobile video will soon be the largest video category outside of broadcast. In the short-run, mobile video will consist of hastily re-purposed video made to fit on a mobile device. It will quickly evolve into a much more specific format – five to fifteen second hyper targeted messages that are part of geo-located and micro-niched promotions.
39. Market research, focus groups and polling (Popularity: Low | Growth Potential: Moderate)
Market research firms are now capturing the anecdotal feedback along with the raw statistics of their research. If a picture is worth a thousand words then a video of your customer describing her likes and dislikes of your new product is priceless. Go to YouTube to see how people are describing your products and services.
40. Website FAQ Video (Popularity: Low | Growth Potential: Moderate)
In certain formats video can be a suitable replacement for text where an authoritative voice, support materials or other visual references are required. A list of FAQ’s answered by a company expert is an example.
41. Video White paper (Popularity: Low | Growth Potential: Low)
Video white papers have evolved over the last years from basically a person reading a white paper on camera (what’s the point) to a professional delivery that is accompanied by charts, graphs and other visual references to make the presentation more valuable.
42. Video Magazine (Popularity: Low | Growth Potential: Low)
Some video production companies specialize in helping companies deliver serialized video content to their customers. Like the name implies video content is created on a regular basis (usually monthly) that customers and prospects can view through a subscription service.
Have I left any out? Let me know.
Learn more about BrandVision and our tools to help you use video better, please contact us at 303-529-7007. Our Sales Director Mike Murray will be happy to help you. You can also email Mike at mikemurray@actionmediagroup.com
Thanks,
VideoMichael
This is a perfect list of the type of video uses we have talked about within BrandVision for years now. Use this as a planning document.
New visual languages, graphic interfaces, rich media content, lower video production costs and shrinking attention spans are changing how businesses communicate. In-house or outsourced, video is becoming a standard delivery medium for marketing and communications activities. Here are some examples:
Customer Reference Videos
1. Video Customer Testimonials (Popularity: Moderate | Growth Potential: High)
Nothing is more compelling than seeing and hearing your customer (ideally in their own environment) extol the virtues of your products and services or explaining how you helped them achieve their business goals. These videos usually run from fifteen second snippets to a minute and are typically combined with or used to support other marketing material.
2. Video Success Stories (Popularity: Moderate | Growth Potential: High)
Similar to a customer testimonial these videos run between one and two minutes and follow an interview format where the person on screen answers questions posed by an interviewer just off-camera. These videos are usually delivered as stand-alone marketing support materials and are often grouped with other customer success stories.
3. Video Case Study (Popularity: Low | Growth Potential: Moderate)
A video case study combines customer testimonials with more a more in-depth explanation of how your company’s products and services helped your customer be successful. These case studies usually incorporate two voices – a narrator and the voice of your customer and can run anywhere from two to five minutes. The video structure follows the same “Problem, Solution, Benefit” format found in a printed case study.
4. Man-in-the-street Interviews (Popularity: Moderate | Growth Potential: High)
These videos are typically done to promote events and to build buzz around coming events but can also be employed to capture ’spontaneous’ responses to targeted questions that help promote your product or service or to help differentiate the benefits of your brand compared to the real or imagined problems associated with your competitors. Soft drink companies, phone companies, fast food companies often use this format in advertising. Sometimes they are genuine. Sometimes they are completely staged. ‘Authenticity’ is becoming a style…
5. Customer Presentations. (Popularity: Low | Growth Potential: Low)
If one of your customers is presenting at a conference, trade show or event or even in your offices and is talking about your products or services either directly with you or indirectly as part of a larger discussion this may be a perfect opportunity to capture the presentation of video (with permission, of course) to re-purpose on your website and intranet.
Product and Service Promotion
6. Product Presentations (Popularity: Moderate | Growth Potential: High)
Product (or service) presentation videos are typically employed early in the buying cycle. Product or service presentations focus on benefits and talk from more from your customer’s perspective. They should speak clearly to how your product solves a specific business, personal or economic problem that your prospect is experiencing. They are used to help your customers and prospects differentiate between the benefits of your products and services to those of your competitors.
7. Product Demonstrations (Popularity: Moderate | Growth Potential: High)
Product demos show how your product works and highlight the features that differentiate it from that of your competitors. Software screen captures, a 3D cut-away, or a high impact demo by a presenter are all excellent ways of showing how your product or service works. These videos are typically used to influence a prospect who is relatively far along in the sales cycle. In technology marketing these videos would be targeted at the technical approvers who need to understand how something works. In consumer marketing these would be targeted at buyers of larger ticket items who are further along the sales cycle.
8. Product Reviews (Popularity: Moderate | Growth Potential: High)
The best product reviews are trusted third party reviews. Video reviews can be found anywhere from YouTube to various business portals. To the extent they help you, they should be referenced. You can also partner with trusted third parties to create product reviews for your own products.
9. Visual Stories (Popularity: Moderate | Growth Potential: High)
Quickly rising in popularity, visual stories employ illustrations, animations and motion graphics with a voice-over to explain complex products or services in a simple and compelling manner.
Corporate Video
10. Corporate Overview (Popularity: High | Growth Potential: moderate)
These videos are the video equivalent of the ‘company brochure’ for small companies – intended to give new visitors to a website a better idea of the company. Corporate overview videos typically company history, key products, executives/owners and other top level business info. As the cost of video production continues to decrease and the popularity of video increases you will start to see these videos being replaced by multiple, more targeted video.
11. Executive Presentations (Popularity: Low | Growth Potential: Moderate)
Whether you are preparing for a quarterly update, responding to a major event in your industry or making a regularly scheduled presentation there is great value in presenting the “face” and “voice” of your leadership team to all of your constituents.
12. Staff Presentations (Popularity: Low | Growth Potential: Moderate)
Social media and other Web 2.0 trends have caused companies to reconsider how they communicate with external audiences. Your senior leadership team should not be the first and only consideration to represent your company. It is becoming more imperative to consider showcasing the people that drive the day-to-day operations of your company. Customer service representatives, technical experts and legacy workers are all valuable considerations for this new category of corporate video. Surveys show that there is more trust associated with these employees than with senior management. When you are selling to influencers in organizations (versus economic buyers or decision makers) it is especially important you represent your company with people that your customers and prospects can relate to.
13. Corporate facilities or equipment tour (Popularity: Low | Growth Potential: Low)
Ten years ago corporate facility videos and equipment tours were popular. Down-sizing, off-shoring, outsourcing, a couple of recessions and a hollowing out of North America’s manufacturing base has change the priorities placed on these videos. Uniqueness is key to success here. That said, it’s really not about you any more.
Training and support video
14. Training (Popularity: High | Growth Potential: High)
Corporate video first gained prominence with training (service, support, sales, personal development etc.) and continues to be one of the best uses of video. Online Video is a cost effective substitute for in-class training. You can also easily integrate video into online training management tools.
15. Overnight expert videos (Sales Support) (Popularity: Low | Growth Potential: Moderate)
If you serve a large geographic area or sell through channels then it is well worth the effort to put together short ‘overnight expert’ sales support videos that highlight the key selling points, features, benefits, objection handling and follow-up issues to consider by your direct or channel sales force.
16. Just-in-time learning (Popularity: Low | Growth Potential: High)
Contextual training videos are becoming very popular on the web. ‘How-to’ videos, video manuals, on-site video reference, quick assembly demos, and other types of video are being used to supplement or replace traditional training. Mobile video will increase the popularity of this type of video.
17. Post sale support and maintenance videos (Popularity: Low | Growth Potential: Moderate)
No one reads manuals. You can save thousands of dollars of post sale support by creating informative assembly, installation and maintenance videos for your products and services.
Internal Communications
18. Internal Communications (Popularity: Low | Growth Potential: Moderate)
In larger companies few people have the time or interest to understand what other groups or functions within the company do or even why they exist. Internal videos that highlight business plans, new business activities and achievements can improve knowledge transfer and lead to more effective communications. They are also a great way to show off your local hero’s.
19. Event/Conference and Trade Show Communications. (Popularity: Low | Growth Potential: Moderate)
Most companies spend a disproportionate amount of their marketing budget on attending and participating in a variety of industry events and yet only a very small percentage of employees ever benefit from these activities. Share the knowledge gained at these events by capturing the presentation, demos, interviews, commentaries etc. on video.
20. Employee orientation (Popularity: Low | Growth Potential: Moderate)
Once your new recruits are on board employee orientation videos are a great way to get new staff up to speed. Company history, structure, procedures, policies and codes of behavior can all be communicated effectively with video.
21. Health, Legal & Safety (Popularity: Low | Growth Potential: High)
The cost of dealing with health and safety related issues within organizations continues to grow. Video is one of the most effective means of minimizing these costs.
Advertising , marketing and promotion
22. Commercials (Popularity: High | Growth Potential: High)
While advertisers are becoming more selective in how they chose to spend their promotional dollars with broadcast television, other venues for commercials such as online video pre-roll, online sponsorships, in-game advertising, event sponsorships and in-theatre advertising are starting to take the place of broadcast / cable commercials. A proliferation of video screens cropping up on every building, device and structure will create an even more diverse set of advertising opportunities. The challenge will be to create specialized content targeted to an ever shrinking niche audience.
23. Viral Video (Popularity: High | Growth Potential: High)
A video is viral if it is so compelling that people want to share it. (Calling a video ‘Viral’ doesn’t make it so). Viral videos have to be extremely engaging, entertaining, shocking or meaningful to be successful. Unfortunately some of the most successful viral videos have little connection (and therefore value) to any brand. (Everyone references ‘Will it Blend’ but very few viral videos are remotely this successful in actually driving sales.)
24. Email Video (Popularity: Moderate | Growth Potential: High)
Testing has shown that open rates can double if you include video in your email marketing activities. To be effective the video should be purpose-built to elicit a specific conversion activity such as requesting a demo, more info etc.
25. Infomercials (Popularity: High | Growth Potential: Moderate)
Infomercials have been around forever. While they continue to be the primary focus of web-based parody videos they have remained remarkably resilient over time. The shopping channel is, in effect, a 24 hour infomercial. If done well, Infomercials can be very effective at selling certain consumer products.
26. Content Marketing (Popularity: Low | Growth Potential: Huge)
This is a broad category that will become very important over the next months and years. Much of the content (video or otherwise) being creating today by companies is focused on selling. Focusing on solving your customers problems first and then associating your brand with those solutions will be increasingly more important and effective. (i.e. Home Depot could create a branded ‘how-to’ series that sits on their website and shows their customers how-to fix anything. They would, or course, reference tools and supplies available in their store but more importantly, they would generate tremendous value for their customers and prospects – value that would accrue to them over time.)
27. Landing pages and micro sites (Popularity: Moderate | Growth Potential: High)
Video is beginning to replace or supplement text and graphics as a content element on many corporate websites. Landing pages can offer a more compelling call to action with video. Some micro sites on larger web properties are self contained, purpose-built conversion machines that have the singular purpose of generating a conversion activity (sign-up for more info, attend event, order something etc.). Video is becoming an important part of the conversion process.
PR Support and Community Relations
28. Video Press Releases (Popularity: Low | Growth Potential: High)
The standard four paragraph press release is now being supplemented with video and rich media to tell a more engaging story. Video is now being purpose-built to directly support the important company announcements. The new challenge for press releases is to change the focus from the company to the customer.
29. PR Support Materials (Popularity: Low | Growth Potential: Moderate)
Make it easy for networks, bloggers, news gathers and others to promote your business and also to talk about your industry. Smart companies are developing video support catalogues of company and industry related materials (b-roll, industry footage, sound bites etc) and offering them to news and business portals. The demand for video is everywhere. If a news agency (online or broadcast) is looking for stock footage to use in a story it might as well be yours. (assuming the story is positive, of course)
30. Community Relations Video (Popularity: Low | Growth Potential: High)
If your company is out working in the community, being good corporate citizens, helping the environment or contributing to important causes you should be capturing those efforts on video. Show the world what you are doing, don’t just talk about it.
Event Video
31. Event Presentation video (Popularity: Low | Growth Potential: High)
Events represent a unique confluence of expertise and opportunity – often under-leveraged. Trade Shows, meeting and conferences are usually attended by your top sales people, your corporate executives, industry experts and other influential business people. If you are speaking at an event or someone is referencing your company you should be capturing this valuable content on video.
32. Round table Sessions (Popularity: Low | Growth Potential: High)
Take the opportunity at an event to corral four to six of your best customers and other industry experts, put them in room and video tape them talking about industry trends, business issues and the future of your industry. This content will be the most valuable content you could ever capture.
33. Q&A Expert sessions. (Popularity: Low | Growth Potential: Moderate)
There are many opportunities to take specific event participants to the side and take them through informal Q&A sessions on various topics that matter to your customers. This content is valuable lead generation content.
Other Uses of Video
34. Recruitment Videos (Popularity: Low | Growth Potential: Moderate)
Finding the best employees is the single most important function of any company and yet comparatively small amounts of time and money are allocated to this critical task. Recruitment videos that feature company employees, highlight corporate culture and promote the direction of the company can be very influential.
35. VLOG (Popularity: Moderate | Growth Potential: Low)
Video blogging has been gaining popularity on personal and expert blog sites and is now carrying over to corporate blogging as well. The key challenge with a video blog is that it is linear – you can’t scan it.
36. In Store Video (Popularity: Low | Growth Potential: High)
Wal-Mart has its own profitable in-store TV network that makes shoppers aware of new promotions. LCD screens are ubiquitous. In store LCD’s will be networked and customizable offering you the ability to promote your own goods and services or make money by promoting other complimentary services.
37. Company Lobby / Waiting Room Video (Popularity: Low | Growth Potential: Moderate)
HD video screens are popping up everywhere – why not in your lobby or reception where you can get a jump start on first impressions and also take advantage of a captive audience.
38. Mobile Video (Popularity: Low | Growth Potential: Huge)
Yep, ‘there’s and Ap for that’. Mobile video will soon be the largest video category outside of broadcast. In the short-run, mobile video will consist of hastily re-purposed video made to fit on a mobile device. It will quickly evolve into a much more specific format – five to fifteen second hyper targeted messages that are part of geo-located and micro-niched promotions.
39. Market research, focus groups and polling (Popularity: Low | Growth Potential: Moderate)
Market research firms are now capturing the anecdotal feedback along with the raw statistics of their research. If a picture is worth a thousand words then a video of your customer describing her likes and dislikes of your new product is priceless. Go to YouTube to see how people are describing your products and services.
40. Website FAQ Video (Popularity: Low | Growth Potential: Moderate)
In certain formats video can be a suitable replacement for text where an authoritative voice, support materials or other visual references are required. A list of FAQ’s answered by a company expert is an example.
41. Video White paper (Popularity: Low | Growth Potential: Low)
Video white papers have evolved over the last years from basically a person reading a white paper on camera (what’s the point) to a professional delivery that is accompanied by charts, graphs and other visual references to make the presentation more valuable.
42. Video Magazine (Popularity: Low | Growth Potential: Low)
Some video production companies specialize in helping companies deliver serialized video content to their customers. Like the name implies video content is created on a regular basis (usually monthly) that customers and prospects can view through a subscription service.
Have I left any out? Let me know.
Learn more about BrandVision and our tools to help you use video better, please contact us at 303-529-7007. Our Sales Director Mike Murray will be happy to help you. You can also email Mike at mikemurray@actionmediagroup.com
Thanks,
VideoMichael
Tuesday, November 17, 2009
Golf Mesquite Video Sites are Setup
Here is a list of a few video sites for Golf Mesquite, NevadaYouTube - http://www.youtube.com/user/golfmesquite
Vimeo - http://www.vimeo.com/golfmesquite
Dailymotion - http://www.dailymotion.com/golfmesquite
Yahoo Video - http://video.yahoo.com/mypage/video?s=6907579
Blip.tv - http://golfmesquite.blip.tv
Veoh - http://www.veoh.com/users/golfmesquite
Zoppy - http://www.zoopy.com/golfmesquite
Twitter - http://www.twitter.com/golfmesquite
Facebook Fan Page
I-Tunes - http://golfmesquite.blip.tv/rss/itunes
Blinkx - http://www.blinkx.com/videos/Golf+Mesquite
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