We always say that we help companies use video better. So what does that mean? Well today, I got a request from a production company who is doing some work for a large Convention Visitors Bureau. A lot of times this type of call means "no budget" or at least that is how the conversation starts. But remember this is a large CVB in a very popular travel market.
The budget or lack there of is beside the point because the footage they want is supporting a resort in the same market. In fact, this footage is for a company that owns several large resorts who we have done good work for. Our work is still running in their resorts and on their websites. So we obviously want to support the resort, regardless of the time frame when we last worked with the resort owners.
So based on this we should just get him footage and move on, right? Well, hold a sec. We are in business, the production business. Plus we are also in the business of helping groups organize their video assets with our MediaVision toolset and distribute them to drive social media and search optimization with BrandVision.
The process of pulling the video cost us something and more often than not it always costs more time than you think. If the shots are on drives, it could be easy, encode the footage and send it out. If the footage is on tapes, then you have a bigger issue. Either way it cost us to do the work.
Here's the point. The client has a lot of video, good HD video. Not only from us, but from other vendors and media groups. If they use an online asset tool like MediaVision - this problem is easily solved. But moveover, the clients video assets or footage is easy to share and get into the hands of many media groups and video companies. Plus the finished videos can be easily available to travel blogs and websites, etc.
Clients miss the opportunity and production companies have the delays or costs while someone digs up the video files or tapes. In today's fast paced online media space having your video organized, formatted and easily available online and mobile is so important. At the end of the day efficiency leads to more reach and penetration of the message. Time and money is saved.
Here is a quicklink to one the clients video that we placed on our MediaVision platform. It runs on the iPAD, mobile phones, etc. Just a small part of how BrandVision helps organizations and individuals use video better. The cool thing is we can back this media up in broadcast quality and easily upload the hi-res clips to MediaVision with a advanced download tool so other production companies can get to footage for editing.
Here is an example of how this clip is presented for a client - http://tinyb.it/222BD73E0B57C. MediaVision also allows us to brand a landing page for the client. Whether a company chooses to use our tools or something similar the ability to use online video management can really increase your use of video effectively.
To learn more contact Mike Murray at 303.539.7007 or visit www.brandvision.tv
