If you have read any of my posts on this blog dedicated to the concept of a Web Delivery Network or a Online Video Distribution Strategy then you may be familiar with the concept of BrandVision. This term that we created is how we describe our product / service designed to assist brands with the ability to "broadcast" their story, message, strategy, information, etc.BrandVision is a combination of two basic concepts that we have successfully applied for our own brands and those of several companies we have helped. First, BrandVision is the process of creating Branded Entertainment intended to help get your brand message across the your intended audience. BrandVision is not promotional video or how-to video, not training video or sales video, but it can be those things. Essentially it is the creation of a video strategy, a series of videos or a video campaign. Whether the video is intended to be funny while including your brand in some manner or it is intended to inform or tell a documentary story with historical relevance that supports your brand. The idea is to utilize the same ideas we have applied for 20 years in the creation of television programming to generate online video "shows" or a series of videos for your brand.
Why a series of videos or shows? Because BrandVision is also the concept of delivering your brand videos across a video network or the web video network if you will. To do this successfully you must have more than one or two good videos, you must have playlist of videos, a sequence or a library of videos. We like to use the analogy of a TV Channel or Television Network. If you think of a network like ABC or FSN (where our shows run), these are just companies that generate or organize a library or schedule of shows. They create a "lineup" of shows that they deliver to affiliate stations or regional networks (in the case of FSN). Essentially, through BRANDVISION we can help you do the same to your own network of "affiliate" channels that we help you create.
So that is BrandVision - the creation of your own video network or affiliate channels across the existing web video network and the creation of video content to "fill your bucket" or distribute to the web video network.
Now we have a new website dedicated to the product and we hope you will visit us and learn more about how we can get BrandVision started.
