Sorry to anyone who has visited lately...more content on the way. Here is my latest take with regard to online video distribution. We can help -
We define three levels of video distribution currently on the internet: Hosted, Posted and Social. Many company sites currently have hosted video. We feel this could be done in a more “channel” viewer enhanced way and if your site has weak SEO presence the new audience generation is minimal. We often end up advising improvement of Hosted video presence and developing some micro-site applications to create video landing sites.
Posted video is the process of syndicating your video to multiple video portals, search engines, RSS/MRSS feeds, blogs, oher sites, etc. Our process is much more involved than just posting some video on You Tube. The strategy involves developing a programming plan and a network of channels to delivery and promote that programming or video content. We also endeavor to work with marketing and public relations teams to create now promotions and activation opportunities on other sites to leverage video assets.
Social video distribution is the third prong and a much more evolutionary “BHAG” approach. The basic strategy here is the locate an audience and retain them through content, incentives and news. This is a longer process and requires dedication. It entails much more than creating a “social network” and hoping people come there. It involves seeding and relationships with existing social groups and luring your audience with your content as an enticement.
