A small company can lead the way with content produced and distributed to entertain, inform and educate their target audience across the internet.
Web Delivery Channel
A website built with a set of content management tools to enable a company to publish or distribute to a Web Delivery Network. These tools are not proprietary or difficult to use, they are simply well engineered to work in unison toward the goal of broadcasting content to as many internet portals and aggregators as possible.
Web Deliver Network
A toolset fueled be an administrative team to publish and distribute video, photos, press releases and articles to as many search engines, video portals, news aggregators, video search tools and online video networks as possible. Through proprietary techniques, brand channel agreements and proper publishing procedures one small group can dominate search and presence of their content related to keywords describing their information. This is true in video, just as it has been with text based information in the past, only now the dynamic of a single video message sent across thousands and even millions of computers is realistic.
Here are some of the Goals and Objectives of a Web Delivery Channel pointing to a Network
- Create a dynamic website that manages content and your user database efficiently
- Lead online media delivery within your product category
- Populate search pages and video portals with branded information and links back to your products and shopping cart
- Most websites are static and lifeless. Content rarely changes.
- Often sites rank poorly in topical category related search.
- Effective video and current information about companies is often lacking.
- The user experience is singular. There is little encouragement to return to the site.
- A website can be simple and clean
- Video assets can take the forefront
- Use of blog tools help to populate the site content and keep it current
- User comments are encouraged
- Proper writing around video can improve the site visibility and interaction of visitors
- Develop a platform to easily update content
- Build the site with hooks into your CRM toolset
- Introduce video based Product Pages
- Establish a set of tools for each product to present a consistent message and obvious link to purchase
- Website tools and administrative support allow current information, photos and video to keep people engaged
- All content published to site is web delivery enabled
- A platform that allows press releases and videos to be delivered to leading aggregators and publishing websites.
- Videos are distributed dynamically to accounts across the web on You Tube, Yahoo, My Space, Google, MSN and others.
- Press Releases and Blog entries are sent to leading news aggregators and search engines
- Each video has a story in product based blogs
- Each aspect of the site has RSS feeds to drive SEO and VSEO
- ALL of this content is portable and easily available to other sites and search engines
- CMS Driven website (dynamic page creation)
- CMS based Shopping Cart (dynamic pricing, etc)
- Indexed video playlists and video players
- Video description tables and keywords
- Blog Tools and User Posts
- Press Release Tools
- CRM forms and email marketing tools
- RSS Feeds from all pages
- Video Search Engine Optimization
- Specialized software toolset to allow 100% guarantee of top page listings for keyword search on 30 leading video portals
- Automated distribution of videos to 1000s of accounts on top video portals across web
- Top page listing on Yahoo and Google
- This is an optional package we can administer in addition to the standard Web Delivery Network
- Over 10 years of online video strategy and implementation experience
- Offering award winning content management backend and site development
- Secure server solutions and content delivery network to support hosting and video distribution
- Web publishing staff for ongoing management and support of web delivery network content
- On call project management to address needs
