Action Television completes Vail Resorts - Snow.com Viral Campaign

Action Television has been contracted by Vail Resorts to create a series of brand videos

DENVER - (May, 2008) Vail Resorts to distribute short films across internet

Action Television announces the completion of an entire series of online videos designed to be used in a collaborative viral campaign. Action Television of Denver, Colorado was hired by Vail Resorts Corporate Marketing to create a series of high end short films to promote the upcoming release of the EPIC pass. The short films mix humor and film style shooting techniques to generate a viral interest in Vail's new EPIC pass program. The EPIC Pass are on sale now and provide unlimited access to all five Vail Resorts mountain properties in winter 2008-2009.

Action Television's team member Travis Milloy, an accomplished screenplay writer, with a multi-million dollar film project in production, is providing creative for the project. Director Michael Billingsley will work with the co-direction of Milloy to create a look and flow to the videos.

The videos will be distributed to many Vail Resorts branded channels across the internet. As well the videos will be used as trailers before this seasons Warren Miller Movie touring over 70 cities across the US. The production will be unique in that it is actual being shot this summer and taking off on the excitement and anticipation of the new EPIC pass and upcoming season.

Action Media introduces Golf Web Delivery Network

In the past month we have introduced several companies within the golf market to our web delivery network. The concept features three components:

We have an experienced team who handle your media, insure it is the highest quality possible. Then we index it properly and publish across the internet.

Your videos are place in our network of branded channels that are all properly referenced with active RSS feeds to generate thousands of daily views of our content.

Using a proprietary approach we include your videos with our Video Search Optimization to maximize viewership and generate high rankings on leading search engines.

Try out some of our success - type fujikura golf in Google, then try it at You Tube and AOL Video (http://video.aol.com/). Notice our results for this company. Also notice the campaign of well produced videos that we created for Fujikura Golf. These videos are a living and breathing thing. Once they are out on the web they continue to be seen and tell the companies story. If we do our job they continue to rate highly throughout the web.

So what do we do for a company looking to get their video message out there?

Here is a quick explaination:

• Action Media will distribute existing video or we will produce exciting new video campaigns for your product. Just take a look at actiontelevision.com or hitgolf.com
• Once we have your videos ready we launch your campaign across the web
• Our package includes distribution within our existing golf video channels on all leading video portals including You Tube, AOL, Yahoo, Blinkx, Blip, I-Tunes, Metacafe, etc.
• As an option we can create branded channels for your brand and publish your video into countless video streams across the web…golf sites, golf blogs, internet video networks
• Plus we place your videos in our Video Search Engine Optimization program designed to guarantee top page listing of your videos on the top video search engines
• You also get an expert publishing team to create your own video channels to place on your websites or micro-sites. These tools can be used in email campaigns.
• Action Media will write and tag all of your videos properly. Then we transcribe main aspects of the videos for inclusion into blogs that promote your product and brand. This process also drives search and improves the visibility of your brand videos.

If you would like some complimentary consultation on the internet delivery process please reach out to us by calling 303-539-7007 or e-mailing video@colorado.net or visit us online at www.actiontelevision.com.

Thanks,

The Concept of Web Delivery

The Concept of Web Delivery

A small company can lead the way with content produced and distributed to entertain, inform and educate their target audience across the internet.

Web Delivery Channel
A website built with a set of content management tools to enable a company to publish or distribute to a Web Delivery Network. These tools are not proprietary or difficult to use, they are simply well engineered to work in unison toward the goal of broadcasting content to as many internet portals and aggregators as possible.

Web Deliver Network
A toolset fueled be an administrative team to publish and distribute video, photos, press releases and articles to as many search engines, video portals, news aggregators, video search tools and online video networks as possible. Through proprietary techniques, brand channel agreements and proper publishing procedures one small group can dominate search and presence of their content related to keywords describing their information. This is true in video, just as it has been with text based information in the past, only now the dynamic of a single video message sent across thousands and even millions of computers is realistic.

Here are some of the Goals and Objectives of a Web Delivery Channel pointing to a Network

• Create a dynamic website that manages content and your user database efficiently
• Lead online media delivery within your product category
• Populate search pages and video portals with branded information and links back to your products and shopping cart

Here are some reasons why there is need to address the typical website today

• Most websites are static and lifeless. Content rarely changes.
• Often sites rank poorly in topical category related search.
• Effective video and current information about companies is often lacking.
• The user experience is singular. There is little encouragement to return to the site.

A Web Deliver Channel provides a fresh and powerful perspective

• A website can be simple and clean
• Video assets can take the forefront
• Use of blog tools help to populate the site content and keep it current
• User comments are encouraged
• Proper writing around video can improve the site visibility and interaction of visitors

Here are some of the ideas we put forth to our clients about a Web Delivery Network

• Develop a platform to easily update content
• Build the site with hooks into your CRM toolset
• Introduce video based Product Pages
• Establish a set of tools for each product to present a consistent message and obvious link to purchase
• Website tools and administrative support allow current information, photos and video to keep people engaged
• All content published to site is web delivery enabled

This is the basis for a Web Delivery Network

• A platform that allows press releases and videos to be delivered to leading aggregators and publishing websites.
• Videos are distributed dynamically to accounts across the web on You Tube, Yahoo, My Space, Google, MSN and others.
• Press Releases and Blog entries are sent to leading news aggregators and search engines
• Each video has a story in product based blogs
• Each aspect of the site has RSS feeds to drive SEO and VSEO
• ALL of this content is portable and easily available to other sites and search engines

Here are some of ideas behind a Web Delivery Channel

• CMS Driven website (dynamic page creation)
• CMS based Shopping Cart (dynamic pricing, etc)
• Indexed video playlists and video players
• Video description tables and keywords
• Blog Tools and User Posts
• Press Release Tools
• CRM forms and email marketing tools
• RSS Feeds from all pages

Putting a Web Delivery Network into turbo mode with VSEO

• Video Search Engine Optimization
• Specialized software toolset to allow 100% guarantee of top page listings for keyword search on 30 leading video portals
• Automated distribution of videos to 1000s of accounts on top video portals across web
• Top page listing on Yahoo and Google
• This is an optional package we can administer in addition to the standard Web Delivery Network

If you would like to find out more ask Action Media Group to help

• Over 10 years of online video strategy and implementation experience
• Offering award winning content management backend and site development
• Secure server solutions and content delivery network to support hosting and video distribution
• Web publishing staff for ongoing management and support of web delivery network content
• On call project management to address needs

Contact Michael Billingsley at 970-390-1106 or mike@actiontelevision.com

Video Search Engine Optimization

One of the new tools marketers can use to drive traffic to their websites is web video. Having video on your site is one important concept, but having video at the top of leading video portals is another very powerful idea. This video will describe VSEO or video search optimization. This is a process to propagate your video into top positions across the web.

watch video below


Video: VSEO

A cool web 2.0 video

Take a look at this video. This explains Web 2.0 and the basis of the web delivery network very well.